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Built to rock: Rock of Ages launch party held at Freemasons’ Hall

When Freemasons’ Hall hosted the launch party for West End musical Rock of Ages, Anneke Hak slipped past the celebrities to find out what goes on behind the scenes

Jeremy Clarkson schmoozes with paparazzi on the purple carpet while Ronnie Wood’s ex-wife Jo Wood mingles with friends in the foyer. Glasses clink together, Champagne flows and loud chatter fills the room as the band takes centre stage in the Grand Temple. All the while, everyone is wholly oblivious to the fact that just one hour ago their spectacular venue, Freemasons’ Hall in London’s Great Queen Street, was a picture of organised chaos.

Having hosted some of the biggest events in the British social calendar, including London Fashion Week catwalk shows, Freemasons’ Hall isn’t afraid of glitz and glamour, it oozes it. However, the Rock of Ages launch party was a very different beast.

On 28 September, the production team had only a three-and-a-half hour slot between the departure of 700 Freemasons visiting from the Provincial Grand Lodge of Hertfordshire at six in the evening, and 1,000 party guests arriving at 9.30pm. In this small time frame, they had to transform the building into a venue fit to celebrate a musical that takes audiences back to the times of big bands with big egos playing big guitar solos and sporting even bigger hair. The Grand Temple in Freemasons’ Hall needed to be fitted out with a dance floor, disco ball and stage for a rock band to perform on. No mean feat, especially considering how precious the Grade II-listed building is to hundreds of thousands of Freemasons.

Helping smooth the proceedings was Lee Batty, Production Manager at Stoneman Associates. As Freemasons left the Grand Temple, Batty’s team moved in, quickly assembling their scaffolding to start the mammoth task of hoisting the lighting and glitter ball 93ft to the top of the Temple roof, before focusing their attention on the dance floor and rock band sound check. ‘We did a little bit of prep work the day before,’ Batty reveals. ‘Well, I say a little bit, we worked eight hours to programme all the lighting, and then when we got into the venue we had to go hell for leather to get it all up and working.’

Technicalities of transformation

Of course, moving scaffolding, heavy lighting and sound equipment around an 80-year-old building, and one of the finest Art Deco creations in the country, can prove challenging. ‘I’ve not worked at Freemasons’ Hall before,’ says Batty, ‘but I’ve done events in historic palaces and English Heritage properties over the years. So I’m aware that you have to look after furniture and any element of the building that’s been there for a long time – you have to be very careful.’

As a result, every little detail is thought about months in advance, and some elaborate ideas are thrown straight out. Karen Haigh, Head of Events at Freemasons’ Hall, explains, ‘There was talk about hanging some Harley Davidsons from the ceiling at one point. I feel anything is possible, so long as I know it’s going to be safe.’

As the last piece of purple carpet is laid, the Rock of Ages signs go up and the façade of the glorious building is lit from below, Matthew Quarandon, Director of Moving Venues, makes sure all of his staff are in place to welcome the guests with food and drink, and one thing he can’t help but notice is how easy-going everything is. ‘Freemasons’ Hall seems to be very liberal,’ says Quarandon, who’s used to working in old, protected properties. ‘They’re allowing us to push cages across old stone floors and serve red wine on their marble floors upstairs.’

Most excited about tonight’s event has to be Grand Secretary Nigel Brown, who praises the great job Karen Haigh does booking events for the Hall and thinks these nights are the perfect opportunity to show the public that Freemasonry isn’t about secret handshakes. ‘Can you imagine, you’re at a dinner party and the lady next to you says, “You went into Freemason’s Hall? What did you go in for? A fashion show!”’ laughs Nigel. ‘It’s breaking all these myths and, although being teased about Freemasonry doesn’t matter much, people are often making a decision based on false impressions. I think hosting these events is changing people’s preconceptions.’

SURPRISE PACKAGE 

Batty admits that the mystery surrounding the organisation is a great reason to hold events like the Rock of Ages party at Freemasons’ Hall. ‘It’s nice that people come in and see it in a different light,’ he says. Karen Haigh agrees: ‘The best thing about it is that you bring a group of people that have never been in the building before and they come in and say, “Oh, wow!” It’s like opening a little package.’

So, after months of planning, which began back in June, how does it feel when it all finally comes together? ‘You get a massive buzz from the final product,’ admits Batty. ‘The response that we got when we opened the main doors to the Grand Temple was worth all the pressure.’

As the guitar amplifiers and purple carpet are packed up and glasses of half-drunk Champagne cleared away, all the hard work and preparation has paid off – the Rock of Ages launch party has been a brilliant success. So, the only question left now is when’s the next one?